The Madrid City Council, together with the Community of Madrid and the European Institute of Innovation and Technology (EIT Climate-KIC) and the El Día Después platform, have joined forces to promote the challenge of "flattening the curve", with the aim of moving towards a new mobility paradigm taking advantage of the changes experienced in the face of the COVID-19 emergency.
Among the short-term objectives are the reduction of at least 30% in the total number of trips made by employees of the organizations adhering to the challenge, to the job in their respective corporate headquarters, compared to the levels prior to the crisis caused by the pandemic.
Among the entities that have joined the initiative are the Conference of Rectors of the Public Universities of Madrid (CRUMA), the Business Confederation of Madrid (CEIM), the Polytechnic University of Madrid (UPM), Comisiones Obreras de Madrid (CC.OO. Madrid), the Independent Trade Union and Civil Servants Confederation (CSIF Madrid), the Chamber of Commerce and the Spanish Network for Sustainable Development (REDS), among others.
Starting in September, a questionnaire will be distributed among the member organizations that will allow them to define what level of commitment they establish with the Challenge in different areas, such as the ability to implement teleworking, the possibility of making entry and exit times more flexible and the promotion of the use of alternative modes of transport, such as the bicycle, walking or even the electric vehicle or shared mobility.
The UPM, for its part, has already begun to work in this line by developing a reduction plan based on teleworking for the Rectorate, with the idea of extending the challenge to the entire Campus and implementing other types of measures in the medium / long term. The study is led by the TRANSPORT RESEARCH CENTRE TRANSyT-UPM.
More information about the European EIT Climate-KIC Deep Demonstration programme:
https://www.climate-kic.org/programmes/deep-demonstrations/
